Google Adwords: What You Need To Know

When talking about tech giants, Google simply has to be the number one; they employ many thousands of specialists worldwide to work on their many web applications. There isn’t much that Google isn’t into; they have the best search engine, Google Maps, Google Analytics and Google Adwords, which we examine in this article.

What Is Pay-Per-Click Advertising?

As the name suggests, you, the advertiser, only pay Google for the clicks your ads actually receive, while there are many options regarding platforms.

The following are owned by Google:

  • YouTube
  • Gmail
  • Google Calendar
  • Google Maps
  • Android
  • Google Shopping

There are many different types of Google Ad campaigns that you can run, including:

  • Google Search Campaigns – This is perhaps the most popular form of Google Ads, where your Ad is placed right next to the first few search results. This is a very effective way to drive traffic to your landing page. Why not talk to the experts on Google Adwords for nonprofits?Digital marketing agencies offer a wide range of services that includes Google Adwords and a search campaign would bring a good return on your investment.
  • Google Shopping Campaigns – Google Shopping is a busy platform that many businesses advertise on. Ads are matched to search criteria and that means users who are looking for your products will see your ads.
  • YouTube Video Campaigns – Many business owners prefer to create rich video content, with short commercials that are automatically inserted into videos. We’ve all seen these when watching documentaries and this is a very effective platform that can bring you a lot of traffic.
  • App Campaigns – There are many apps that you can place your ads on: Google Play, Google Earth, Google Maps, to name but a few. This can seem like a daunting field, as there are so many variables involved in running a campaign, which is why you need to enlist the help of an award-winning web marketing agency.

Google Ads For Nonprofit Organisations

You may or may not know that Google awards grants to nonprofit organisations (up to $10,000 per month) and if your organisation isn’t taking advantage of this, you should investigate further. Why not enlist the help of a leading web development agency to help you obtain such a grant and create rich ad content to be placed on all the right platforms.

Explore The Potential Of Google Adwords

Most business owners do not have the time or the knowledge to fully explore the potential of Google Adwords. The best solution is to make contact with a web development agency, as they have the expertise to fully exploit the many avenues that Google Adwords can offer. If you want to make the most out of any form of digital marketing, you need to engage the services of a leading SEO agency; such an agency can help you to identify your target groups and put together a dynamic marketing plan that delivers the desired results.